Hi, so today I will discuss the Shopify store and its trend and how to publish the Shopify store in 2021. But first of all, I need to make you understand how Shopify has been impacting lives of millions of entrepreneurs and businessman who wants to create their own online eCommerce business.
So, it was some Tuesday earlier last month, when I was watching one of my favorite YouTube channels, learning about some techy stuff. Then suddenly I saw an ad mentioning me to join Shopify and build an eCommerce store and different people claiming how their life has changed after making a Shopify store.
I naturally was curious and decided to learn more about it and then I searched the whole internet and got to know different case studies. I heard from one of my friends how he has used Shopify to sell his own Software and is doing great in his business.
What struck me is how he got a huge number of sales by just listing his product and doing simple marketing without calling or advertising his product by paying someone. I always believed in his technical skills but I thought he is lacking in marketing but I was very impressed.
I congratulated him on his success and I decided to know more about Shopify from him. After seeing how the thing works, I was ready to start my own business with Shopify. I decided to start a print-on-demand dropshipping business and what fascinated me was how user-friendly and easy-to-use a platform is Shopify.
The best thing I saw about Shopify is even non-techy people can use this platform to design their stores. So, let us know about Shopify in detail and I will help you to publish your own Shopify store in 2021.
Having a Product or Service to Sell
If you want to sell your e-commerce product then there is no better platform like Shopify but first of all, you need to have your own product or service to sell something online.
You need a good product that is not easy to find in the market and also you can easily sell this product as it has got a lot of demand.
Things you need to get success according to a survey is having a good product and a good sales idea. You must know your audience and your niche.
If you are selling something online you must know there is a lot of competition. So, either you beat your competition or be unique.
But if you don’t have your own product to sell, you can always sell services that are in huge demand in the market. You can go to Google trends and search by specific areas.
After getting an idea you can start with Shopify, which is specifically designed in a way for eCommerce shops.
Getting Started with How to Publish Shopify Store in 2021??
Shopify is an easy-to-use eCommerce platform, where you get to create your product listing and sell your products worldwide by integrating different marketing channels like Google and Amazon.
You get a 14 day free trial with Shopify and you can get started with Shopify once you buy a paid plan. They have three plans, you can know more by visiting their official website.
You need a custom domain and that you can get from GoDaddy, they have very good service and provide security services as well. After you have bought both the things you need to integrate your domain with Shopify and then your store address is ready and will be available on the internet.
How to Choose Domain Name
If you have any idea in your mind then you can name your website like xyz.com and purchase it from Godaddy. If you want to give any generic name to your store then you can purchase that as well.
My recommendation will be to choose a niche-specific name only when you have confidence in your product or service or else continue with the generic name.
To help you I have linked the website where you can buy the domain name and see if it is available on the internet.
How to Choose Shopify Store Themes
You need to have a good theme in your Shopify store especially when your business is only related to any particular niche. For example, jewelry, software, or any other product.
I personally saw people using themes offered by Shopify for their online stores. I also saw a few of them using paid themes once they have a good income from their stores.
I use the Minimal theme and it is working fine for me, the best thing about this theme is it is easy to use and can be customized with ease.
How to do perfect Shopify settings
If you are not familiar with Shopify and want to know more about Shopify account settings then I suggest you visit this page where you will get to know how to configure your Shop correctly.
Building Essential Pages for your Website
So, if you don’t include these pages they might have a trust problem. I also recommend adding the refund policy and shipping policy page.
This will build a trust factor and once your website becomes popular people will order every time without thinking twice about the product or paying you online.
You can search in Google to build these pages.
How to Add Products to Shopify
After you have done with the above steps you need to add your products to your Shopify store. You need to get good and HD-quality pictures of your product.
An online eCommerce business only thrives when you upload eye-catching photos of your product. But if you sell products through a vendor like Aliexpress and do drop ship then you must ask your vendor for high-quality images.
How to Market your Shopify Products
If you want to get success with your e-commerce product or service you must have a good marketing plan. I personally use social channels like Instagram and Facebook to market my products.
I write a good description of my products and then a good eye-catchy title. I offer special discount codes for my print-on-demand shop and use the festival seasons to reach an audience group.
I also use some professional marketplaces like Amazon and eBay, as they have a well-established audience base.
Shopify allows you to add sales channels like Facebook, Amazon, and other sales channel. Also, you can add SMS marketing and email marketing apps.
You must always have a proper strategy with your ad campaigns if you use Facebook and Google advertising as it might be a little costly.
If you wish to learn about Facebook and Google advertisements I suggest you search on Udemy or YouTube.
Integrating Google Analytics with Shopify
To see the conversions and how many people are using your website or shop in real-time you must add google analytics with your Shopify and then you will get a clear insight into how you are doing online.
How to Get Good Customer Reviews
To get good customer reviews you must use email marketing and SMS marketing. If anyone lands on your website then offer them an email newsletter where you will get their email.
Now that you have got their email, you can set up automatic email campaigns using Shopify Apps. Here you can promote your new product and ask your existing customer to leave good reviews and in exchange, you give them a coupon code to buy something from your store.
You must be smart with your business to thrive and the things I am saying here will help you a lot.
So, now is the time for a conclusion and I hope you understood what I wrote here.
If you understood them you can easily clear your doubt on How to publish Shopify Store in 2021??
Conclusion on How to Publish Shopify store in 2021?
So, after a comprehensive discussion on setting your Shopify store, I hope you got your answer and I am sure you will reach your success as many others did.
A successful entrepreneur always learns from new ideas and thoughts and you too will become one if you are struggling.
I wish you all the best and if you want to know about ecommerce technology then you can visit our website other categories and posts to know more.
If you want to know about Print on demand wait for my next post.